Digital Apprenticeships

Multi Channel Marketer

Multi Channel Marketer

Posted: 10th Jan, 2019

Sector: Digital

Apprentices will learn in a blended format which includes online, anytime access learning expert-led classroom training in core topics. Apprentices will have the opportunity to gain internationally recognised certifications from vendors such as City and Guilds.

The Marketer Apprenticeship programme is suitable for new entrants and early professionals. Our programme focusses on supporting the learner and the organisation to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer engagement and retention.

What's Involved

Apprentices will gain experience in social media marketing, corporate branding, market segmentation and marketing strategy. The Apprentice will need to complete the following to gain apprenticeship certification:

Knowledge, Skills and Behaviours modules:

Learners and employers will have a range of options to select from that cover each knowledge module of the apprenticeship standard. Learners will usually complete online exams for the relevant professional qualification.

Functional Skills in maths and English:

These provide practical skills to help gain the most out of work, education and everyday life. Learners will complete written and online tests.

End-point assessment:

The end-point assessment is the final stage of the apprenticeship. It comprises written and practical tests as well as a showcase of evidence, professional dialogue and interview.


Following enrolment, learners engage in a blended programme of training and support that will include attendance at group training sessions, self-directed learning, email and face-to-face support from their trainer/assessor as well as a programme of training devised by the employer.

The length of the programme will differ depending on experience, knowledge and skills development but the course should usually take 15 – 18 months.

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Avenues of progression for successful apprentices include a clear pathway for career progression within the digital marketing industry ranging from website developers to digital marketing managers.


Funding levels are variable. To discuss what your funding options are and what apprenticeship contribution you may have to give, please contact us on 01743 454810.

Apprenticeship wages are paid by the employer. They should reflect that the apprentice is in training and must meet the National Minimum Wage for Apprentices. For apprentices over the age of 19, their wages must meet the National Minimum Wage for their age group after their first year as an apprentice (if the programme is longer than 12 months).

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